If you are a criminal defense lawyer and want to make a strong local presence, then you should use targeted strategies like Local Services Ads (LSAs), which can be very useful to you. LSAs are basically designed to connect service-based businesses directly with their clients and make sure that they appear in their clients’ search results.
Criminal defense lawyers who are looking for LSA services can contact professionals like local services ads for criminal defense lawyers who can help boost the law firm’s online presence and connect them with people who are looking for legal help.
Read this article to learn more about LSAs work and why it is the best tool for any criminal defense lawyer who wants to increase their client base.
How Local Services Ads Work for Criminal Defense Lawyers
Local service ads are very different from advertising, which makes them the best choice for criminal defense lawyers. It focuses on client intent and quality over visibility.
Direct Leads from Potential Clients
LSAs generate leads by connecting people who need legal help with a professional lawyer. This method focuses on the quality of the lead rather than getting useless clicks, which can give you better results from your ads.
Enhanced Credibility with Google Screened Badge
Criminal defense lawyers who use LSAs can earn a “Google Screened” badge, which can help make them more trustworthy in front of their potential clients.
Local service ads also use a pay-per-lead model, which means that the lawyers will only pay for converted clients. This is the best way to get maximum returns from your ad spending by removing traffic that will not convert and making sure that only clients who want service get connected.
Maximizing Reach and Targeting with Local Services Ads
Local Service Ads have detailed targeting. They can target specific locations, too, which makes them the best choice for criminal defense lawyers who want to focus on clients from a particular area.
Precise Geographic Targeting
LSAs can help layers focus on cities or regions they wish to target by making sure that only potential clients in their target area can see their ads. This can help in avoiding unnecessary ad spending on regions that you do not work in.
Flexible Ad Spend
With LSAs, lawyers have control over their budget, which allows them to fix the maximum amount they want to spend. This can help them increase or decrease the budget based on their needs and marketing goals.
These ads are made to appear at the top of your client’s search results above PPC and organic listings. This can give criminal defense lawyers a good position in local search results.
Establishing Trust By the Unique Features of Local Services Ads
Building trust is important in criminal defense law. Clients need to be sure that they are hiring someone who is an expert and is honest with his work. LSAs have features that help criminal defense lawyers get their client’s trust immediately.
Client Reviews and Star Ratings
LSAs focus on showing your clients reviews and star ratings, which allows criminal defense lawyers to show their expertise and success stories. Positive reviews and high ratings can help in increasing credibility and help potential clients to reach out.
Vetting and Verification
Lawyers who want to qualify for LSAs have to go through Google’s screening and verification process, making sure that the clients are working with a trustworthy and qualified professional.
All of this combination of visibility, client reviews, and the Google Screened badge can help criminal defense lawyers gain trust even before their potential clients click on the ad.
Take Your Visibility to the Next Level
Stand out in the search results and let your clients find you easily when they need you the most. Contact an agency that can provide the support and expertise that you need for your case.
