If you run a business, search engine optimization (SEO) is relevant, so much so that without this essential digital marketing strategy, you are missing out on organic search traffic. Your company website should be fully optimized for Google and other search engines and in this short article, we take a closer look at how SEO works.
Google and their algorithms
If everyone knew how Google operated their search engine, chaos would reign; Google is quite secretive about the algorithms they use, yet a good SEO technician knows enough to put a website on page 1 of search results and that’s where you want to be.
Internet Sweeps
Google sends out an army of bots every 7-10 days to update their database; this means when you make changes to a target website, you have to wait until the next sweep before you will see the results of your efforts. An SEO campaign can take 3-6 months before you see the ranking you want; it is a slow and deliberate process of making tweaks to online content and seeing the results.
Popular search terms
The secret to successful SEO is keyword research; what are the most common search terms and how do you find out? An award-winning SEO agency such as King Kong would be able to find the top 5 search terms and these would be carefully inserted on the target website. When one of these search terms is used, the target website will be well-ranked and page 1 is the goal.
Drive organic traffic
If your site is within the first 10 search results, you can expect a huge volume of visitors to your platform, all directed by Google. Millions of consumers around the world use Google to find things they want to buy and if you invest in ongoing SEO, you will not only get to page 1, you will stay there!
Ongoing work
The web is in a constant state of change; content is deleted and updated every second of every hour in every day; this means you need a team of SEO technicians working on your website; set aside a monthly SEO budget and watch your business smash its sales records!
Smart small business owners know the importance of SEO and they invest in the best agencies for the best results.
