When it comes to going for a successful business, ecommerce is the right choice. Why? Have you seen the internet penetration rate? Have you noticed how many individuals spend a lot of time online and are addicted to their phones? To capitalize on this internet addicted audience, ecommerce business is the wisest decision. The best way to make sure that your ecommerce business hits the target market, implement the right strategies is crucial. This is why it is best to learn these strategies from someone who is already successful and what country is best other than China. Chinese ecommerce is not only flourishing in their home country but also all around the world. With the help of Chinese translation companies, Chinese ecommerce brands are catering to their American audiences. This translation is one of the strategies China makes use of.
Chinese Ecommerce Industry
You might think that China was the one who introduced the world to the ecommerce industry. Actually, it was the United Kingdom who invented online shopping. In 1979, a British entrepreneur named Michael Aldrich started online shopping. In the start online shopping happened through computers and telephone lines. It was in 1980 when the trend of B2B businesses started. Later in 1997, China entered the ecommerce scenario, and since then it’s ruling this industry in the whole world. Today, China has the largest ecommerce industry with revenue of more than $3.19 trillion. This ecommerce industry contributes to more than half of China’s GDP. Alibaba, Pinduoduo, and Temu are a few of the famous ecommerce platforms. Many entrepreneurs also leverage AliExpress for aliexpress dropshipping, tapping into its vast supplier network to power their online stores.
Over the years many changes have occurred in the Chinese ecommerce industry which includes
- 1997 – Netflix launched subscription video on-demand service
- 1998 – Paypal launched online payment system
- 2012 – Instacart launched online food ordering and delivery
- 2014 – Apple Pay started mobile app payment system
- 2015 – Pinterest added buyable pins
- 2017 – Amazon acquired Whole foods
- 2018 – Walmart started its website
There were multiple trends before China took hold of the ecommerce industry such as the founding of first-ever ecommerce firm CompuServe, launch of WorldWideWeb and many more. But now it is China who rightfully deserves this fame.
Reasons Why the Chinese Ecommerce Industry is Flourishing?
There are multiple reasons behind the rise of China’s ecommerce industry. These reasons become the cause of this ultimate fame China is enjoying.
Catering to the Diverse Consumer Needs
Chinese businesses know the needs and preferences of their audiences. Before going for any business, the Chinese study their market properly and then come up with ideas that will capture the interest of audiences then and there. Chinese cater to audiences in three different categories
- Older Generation: Their spending habits are somewhat traditional
- Middle-Aged Chinese: Swing between traditions and new trends
- New Generation: Interested in trends and western products
Government Policies
The government plays a bigger role in helping the ecommerce industry in China. The Chinese government aims to make the ecommerce industry a part of its digital revolutions. This is why it gives special tax reforms and reliefs to ecommerce businesses so that they can settle their roots in the country and later in the global world.
Role of Advanced Internet Connectivity
The Chinese government helps in increasing the internet infrastructure. China is now using 5G and is above in this race from many European countries. The excessive use of the internet and mobile phones has rendered this ecommerce industry become people’s favorite.
Use of A Magic Tool – Translation
China checks all points of the list which makes its ecommerce industry so successful. To top its services all around the world China adds translation as a magic tool. By speaking to the target audience in their native language, China’s ecommerce products become most demanded in the global marketplace. So yes, China has it all to rule over the global marketplace.
Implementing Learned Strategies For Business Expansion and Translation
By learning these ecommerce strategies, your ecommerce business can surely take hold of the global market. These points will help you know more about how China performs in the global world and later you can incorporate them in your marketing plan and expand your business on a global scale. Furthermore, with translation by your side such as English to Taiwan translation services, you can cater to the Chinese audiences. Especially the new generation which is more interested in Western and trendy products.
Despite all the strategies and plans, the preferences of consumer needs are the main reason China’s ecommerce industry is ruling. Your business can also do the same if you make sure to learn about the needs and demands of your audience as well. And later translate your content for those audiences to make sure you sound native to them.
Final Words!
To sum up, China is leading the ecommerce industry with its preference for consumer needs and high internet connectivity. Also, the government helps ecommerce businesses to set up so that’s another benefit. With translation, the Chinese impact their audience more and that’s how they are ruling the world. By implementing the same strategies your business can also flourish in the global market.
